What: The PANAMERA launch – first ever 4 door high performance sedan.
Strategy: Create a new subcategory in the uber luxury car market that will excite and captivate high performance car enthusiasts that have been threatened with a divorce (lol) if they do not give up their sports car and move on to a family car.
Target: Early adopters. 50+ M/F – A demo, high performance car enthusiasts.
Challenge: Convince astute and demanding customers that will not compromise luxury over performance and abandon their comfort zone. To try a luxury/high performance vehicle that is limited to four seats… with ZERO track record in the Ultra luxury sedan category.
Support the PANAMERA Launch
Generate prospects with integrated marketing initiatives
– Goal 1.200 – 1.500 leads
Satisfy the need for information through interactive demonstrations
Achieved 1.465 qualified leads in US, Mexico and Brazil
Launched first Interactive augmented reality campaign in the car industry