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What: The PANAMERA launch – first ever 4 door high performance sedan.

Strategy: Create a new subcategory in the uber luxury car market that will excite and captivate high performance car enthusiasts that have been threatened with a divorce (lol) if they do not give up their sports car and move on to a family car.

Target: Early adopters. 50+ M/F – A  demo, high performance car enthusiasts. 

Challenge: Convince astute and demanding customers that will not compromise luxury over performance and abandon their comfort zone. To try a luxury/high performance vehicle that is limited to four seats… with ZERO track record in the Ultra luxury sedan category.

 

PORSCHE

PANAMERA LAUNCH

OBJETIVE

Support the PANAMERA  Launch
Generate prospects with integrated marketing initiatives 

– Goal 1.200 – 1.500 leads

Satisfy the need for information through interactive demonstrations

 

RESULTS 

Achieved 1.465 qualified leads in US, Mexico and Brazil 

Launched first Interactive augmented reality campaign in the car industry

 

PANAMERA LAUNCH

REGISTRATION WEBSITE

INVITATION PANAMERA

AUGMENTED REALITY

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PORSCHE PANAMERA ADS

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