Grupouno collaborated with Nestlé to enhance the market presence of its Lean Cuisine and Hot Pockets brands. The agency developed innovative advertising campaigns that emphasized the unique value propositions of each product line.

For Lean Cuisine, the focus was on promoting healthier, convenient meal options tailored to health-conscious consumers. In contrast, the Hot Pockets campaign highlighted the brand's quick and satisfying meal solutions, appealing to individuals seeking tasty, on-the-go options. These targeted strategies effectively increased brand visibility and consumer engagement, contributing to the overall success of Nestlé's product lines.