Position the Kingston SSD as a do-or-die replacement for the traditional hard drive, a technology used since 1950. Achieve market penetration of 18% in 12 months (from 11%).
Transmit the frustration associated with the poor performance associated with traditional hard drives.
NO TECH TALK… BRING YOUR COMPUTER BACK TO LIFE.
Early adopters, heavy users 30+ M/F – small business and Home/office high mobility users. Niche market.
How to turn a product with no appeal and no Personality, that NO ONE even understands… into an attention-grabbing, cool device.
Sales: achieved 9.5% market penetration in year 1.
SSD Launch | Tier 1: Educate
• Flash Technology • No moving parts • Up to 49% faster than a traditional HD
• More resistant to shock & vibration • Less power consumption