OBJECTIVE:

Transform an unknown start-up into a revolutionary beauty lifestyle brand.

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STRATEGY:

Connect by association the Elevatione brand with the most memorable and magical era of Gala and Salvador Dali and the surrealist movement. THE ART OF BEAUTY.

TARGET:

Millennials and fashion forward consumers.  

CHALLENGE:

How to turn an unknown skin care product line into a lifestyle brand, in an overly saturated market, dominated by big budget mega brands. 

 

TASK:

Achieve $2.5 million in product sales by year 2. 

RESULTS:

Sales: $2.4 million per month.