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BEHR
PREMIUM PLUS ULTRA
OBJECTIVE:
Introduce Behr Premium Plus Ultra as the first paint and primer in-one paint in Mexico.
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STRATEGY:
Dominate a void in the niche market of DIY consumers. ULTRA is ideal for Family Rooms, Living Rooms, Dining Rooms, Bedrooms, Hallways and Ceilings.
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TARGET:
DIY Consumer at home.
CHALLENGE:
Increase sales with minimal same brand cannibalization. How to introduce an added value product, with no perceived unique value by the DIY consumer.
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OBJETIVE
20% Sales Increase
Less than 6% cannibalization
16% one-year Net Gain
RESULTS
18% Net Gain
BEHR PREMIUM PLUS ULTRA ADS



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BEHR COMMERCIALS
BEHR COLORS CENTERS



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