PREMIUM PLUS ULTRA
Introduce Behr Premium Plus Ultra as the first paint and primer in-one paint in Mexico.
Dominate a void in the niche market of DIY consumers. ULTRA is ideal for Family Rooms, Living Rooms, Dining Rooms, Bedrooms, Hallways and Ceilings.
DIY Consumer at home.
Increase sales with minimal same brand cannibalization. How to introduce an added value product, with no perceived unique value by the DIY consumer.
20% Sales Increase
Less than 6% cannibalization
16% one-year Net Gain
18% Net Gain