Introduce Behr Premium Plus Ultra as the first paint and primer in-one paint in Mexico.
Dominate a void in the niche market of DIY consumers. ULTRA is ideal for Family Rooms, Living Rooms, Dining Rooms, Bedrooms, Hallways and Ceilings.
DIY Consumer at home.
Increase sales with minimal same brand cannibalization. How to introduce an added value product, with no perceived unique value by the DIY consumer.
NOT JUST A PAINT. A SMART PAINT.
Effectively communicate the advantages of purchasing a paint that already includes the primer - fewer coats but higher price than regular paint – Most of the consumers do not use a primer, and usually do not understand the added value of paying a little more for a product that assures better quality and longer life.
Efficiency and Savings over time.