OBJECTIVE:
Introduce Behr Premium Plus Ultra as the first paint and primer in-one paint in Mexico.
STRATEGY:
Dominate a void in the niche market of DIY consumers. ULTRA is ideal for Family Rooms, Living Rooms, Dining Rooms, Bedrooms, Hallways and Ceilings.
TARGET:
DIY Consumer at home.
CHALLENGE:
Increase sales with minimal same brand cannibalization. How to introduce an added value product, with no perceived unique value by the DIY consumer.
BEHR
NOT JUST A PAINT. A SMART PAINT.
PINTA SMART
CHALLENGE
Effectively communicate the advantages of purchasing a paint that already includes the primer - fewer coats but higher price than regular paint – Most of the consumers do not use a primer, and usually do not understand the added value of paying a little more for a product that assures better quality and longer life.
Efficiency and Savings over time.
PINTA SMART | Ads
PINTA SMART | Ads
PINTA SMART | Videos
PINTA SMART
PINTA SMART Exterior
PINTA SMART Interior
PINTANDO EN EL SIGLO XXI | Videos
SIGLO XXI - Mesaje 1
SIGLO XXI - Mesaje 2
